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Brand Director Cider Job

Date: May 13, 2019

Location: GTS (London), England

Company: Heineken

Brand Unit Director - Cider

Function: Marketing
Location: Oxford Circus, London
Salary: Competitive (dependant on experience and current base), Plus 35 days' holiday, Bonus, 15% Benefit Allowance (can be taken as cash), Laptop, Phone, Double Matched Pension (up to 10%), Life Assurance (x5 salary), Private Healthcare, Monthly Heineken Product Allowance and much more


We're proud to be the UK's leading pub, cider and beer company. With over 2,300 colleagues employed across the UK, we offer fantastic opportunities for people with talent and drive. From brewing to sales and marketing, from logistics to finance, IT and HR - there's much more to our business than you might imagine.

Our unrivalled portfolio of brands includes Foster's, Strongbow, Old Mout, Bulmers, Desperados and of course the world-renowned Heineken® and, with 2,900 pubs, we're one of the UK's leading leased pub businesses and a passionate supporter of the great British pub.

We've ambitious goals. And we know it's the expertise and enthusiasm of our people that fuels our growth. Right now we're looking for an outstanding Brand Unit Director for Cider to join our Marketing Leadership Team.

The Role

Reporting into the UK Marketing Director, the Brand unit Director for Cider will be a key member of the Marketing Leadership Team in Heineken UK, responsible for driving the commercial and people agenda for the function. You'll lead a talented multi-functional team to deliver sustainable profitable growth from HUK's enviable Cider portfolio which includes Strongbow, Old Mout, Orchard Thieves and Bulmers, and to be the single point of accountability for the brands within the organization, driving the brands' agenda accordingly.

We are looking for an innovative and passionate marketeer with an inspirational leadership style who can develop the 3-5 year portfolio strategy for our four key cider brands, developing a clear commercial strategy for the brands in our main sales channels covering pricing, promotion and distribution strategies whilst maintaining a ‘can-do' attitude. You'll deliver and communicate annual commercial brand plans to senior stakeholders including liaising with key global HQ contacts in Amsterdam and pioneer and champion the data driven marketing agenda.

As a true leader, you will also act as a talent magnet to attract high calibre talent to join our business whilst inspiring and developing your teams to reach their full potential.

If you are an experienced leader with a track record of driving commercial success through your vision and your teams whilst having a great understanding of the FMCG or drink industry, then we want to hear from you!


Next Steps

If you'd like to stand out, rather than fit in, we'd love to hear from you.

Closing Date: Friday 24th May 2019

Job Segment: Brand Manager, Manager, Branding, Marketing, Management